How do you open a beauty salon in 2025? 💄✨

Opening a beauty salon is an ambitious project, but one that can be achieved with careful preparation. Discover our complete guide to success at every stage, and access the resources you need to support you. 👇

1. The qualifications needed to open a beauty salon 🎓

Before you take the plunge, make sure you have the necessary qualifications or experience to open a beauty salon. If you don't, here's where you can get the training you need:

Recognized diplomas :

• CAP Esthétique Cosmétique Parfumerie: Find training courses on MaFormation.fr.
• BP Esthétique Cosmétique Parfumerie: Consult the various training courses here.
• Bac Pro or BM (Brevet de Maîtrise): Contact your Chambre de Métiers et de l'Artisanat (CMA) for more information.

If you have at least three years' professional experience, you can request a certificate of professional qualification from your CMA.

2. Define the list of services to be offered 💆‍♀️✨

To meet your customers' expectations and stand out from the crowd, here are a few ideas for services to include in your offer.

Facial care 🌟

• Skin cleansing (moisturizing, anti-aging, radiance).
• Innovative protocols with Jelly Masks or peel-off.
• Treatments for problem skin (acne, redness).

Body care 🧖‍♀️

• Detox scrubs and wraps (seaweed, clay).
• Relaxing or slimming massages (Californian, hot stones, beauty appliances).

Eye beauty 👁️✨

• Lash enhancement and extensions for intense eyes.
• Eyelash and eyebrow tinting for natural, defined features.
• Laminations and eyebrow restructuring (with thread or wax).

Hand and foot beauty 💅

• Classic or spa manicures and pedicures.
• Application of semi-permanent or gel varnish.

Hair removal 💡

• Wax or wire techniques.
• Intense pulsed light for long-lasting results (if authorized).

Trendy services 🌿

• Headspa rituals (cranial massage, hair care).
• Day/evening or semi-permanent make-up.

💡 Tip: Offer packages combining several services (e.g. facial + eye beauty) to increase satisfaction and build customer loyalty.

3. Market study and business plan 📊

Market research is essential for understanding your environment and targeting your future customers. 

To create a solid business plan :

• Use platforms such as BPI France Creation to help you.
• Write a clear plan that includes :
  • Market analysis (target customers, competitors).
  • A financial strategy (costs, expected revenues, profitability).

💡 Tip: include popular trends like "headspa" skincare or innovative protocols to set yourself apart.

4. Choose the right legal status ⚖️

The choice of legal status is crucial. Here are the most common options and where to get help to formalize your choice:

Recommended statuses :

Status	For whom?	Benefits	Disadvantages	Useful links
Micro-business	Beginners with low sales	Administrative simplicity Reduced payroll taxes	Limited sales ceiling Less suitable for ambitious projects	Create a micro-business with AutoEntrepreneur.fr
EIRL	Entrepreneurs wishing to protect their assets	Liability limited to assigned assets Good flexibility	More complex management More stringent accounting requirements	Guide on EIRL on Legalstart.fr
SARL / SAS	Ambitious or associate projects	Partner protection Ideal structure for development	High start-up costs More red tape	Create a SARL or SAS on Legalstart.fr

You can also consult modern banks such as Shine or Qonto to easily manage your finances. 

5. Find the ideal premises 📍

The location of your institute is crucial to attracting loyal customers. Here are some sites where you can search for your ideal premises:

• SeLoger Bureaux & Commerces. offers properties in France.
• Geolocaux for commercial premises throughout France.
• Local offices for offers throughout France.
• BNP Paribas Real Estate for premium properties.
• Leboncoin can also be a solution.

Important points to check:

• Visibility: Choose a high-traffic location (downtown, shopping areas).
• Accessibility: Choose a location with easy access and nearby parking.
• Compliance: Check that the premises comply with ERP (Etablissement Recevant du Public) standards.

6. Insurance and regulation 📜

Hygiene and safety standards are strict in the beauty sector. To comply :

• Professional liability insurance
• Keep up to date with the latest regulations

7. Budget and financing 💶

A beauty salon requires an initial budget of between €50,000 and €75,000. To finance your project :

• Discover public aid on Bpifrance.
• Consider modern solutions like Shine or Qonto to manage your business accounts.

Typical budget breakdown :

Expense item	Estimated amount
Rent or purchase of premises	15 000 € - 30 000 €
Landscaping work	10 000 € - 30 000 €
Material and equipment	5 000 € - 15 000 €
Communication	5 000 € - 10 000 €

8. Choosing the right professional brands for your institute 🤝✨

Working with professional brands is essential to guaranteeing quality services and building customer loyalty. These partners offer top-of-the-range products, visible results and often technical support or training for institutes.

Why work with House of Peau ? 🌿

House of Peau is a benchmark in face and body care. With products such as Jelly Masks and serums adapted to all skin types, the brand offers high-performance professional solutions that can be easily integrated into your protocols.

💡 Relying on professional brands like House of Peau means enhancing your expertise and building customer loyalty with visible results.

9. Launch your marketing strategy 📣

Good marketing is essential if you want to stand out from the crowd. Here's how to make yourself known:

• Create an SEO-optimized website: Freelance website designers can help you with this project.
• Boost your presence on social networks: Post on Instagram, Pinterest and Facebook using tools like Canva for your visuals.
• Stand out locally: Create a Google My Business listing (Guide here).

💡 Propose introductory offers (e.g. -10% on the first treatment) to attract your first customers.

Conclusion 🌟

Opening a beauty salon in 2025 is an exciting and demanding project. By following these steps and accessing the right resources, you can turn your dream into reality.

Still have questions or want to share your experience? Leave a comment below! 😊

Here's to your entrepreneurial success! 🚀