Quels sont les bienfaits du froid sur le visage ?

Cold offers several benefits for the face, including: Reduces redness and inflammation : Cold helps soothe irritated skin and reduce redness. Improved blood circulation : this contributes to better oxygenation and nutrition of skin cells, improving skin tone. Firming effect : Cold tones facial muscles, providing an immediate lifting effect. Intense hydration : Cold masks, especially those containing moisturizing ingredients, penetrate deep into the skin, leaving it soft and supple. Reduced dark circles and puffiness : Cold helps diminish the appearance of dark circles and puffiness under the eyes, for a fresher look.

5 Tips to Attract Summer Season Customers

Summer is the perfect opportunity to energize your beauty salon or wellness center. Here are 5 strategies to attract an enthusiastic summer clientele:

1. Highlight your Summer Offers

Offer special promotions tailored to the summer season, such as refreshing skin care with our Algae Jelly Mask Calendula Ritual, known for its revitalizing and soothing properties, relaxing after-sun massages, or summer beauty packages. Offer discounts on popular services such as manicures, pedicures and waxing.

2. Create a welcoming summer atmosphere

Decorate your living room with summery motifs, refreshing green plants and bright colors that evoke the vacations. Make sure the overall ambience is relaxing and inviting for your customers.

3. Offer care adapted to the season

Offer specific treatments to protect skin from the sun and deeply moisturize after exposure. Highlight sun protection products and revitalizing treatments that meet your customers' summer needs.

4. Organize Estivaux Events and Workshops

Plan special events such as open days, summer make-up workshops or personalized beauty advice sessions. Highlight the benefits of your innovative hydro treatments, jelly masks, at these events to attract and retain customers.

5. Use Social Networks to promote your offers

Share attractive photos of your summer services on social networks, with testimonials from satisfied customers. Use popular hashtags like #étébeauté, #soinsdusoleil and #bienêtreestival to increase your online visibility.

6. Promoting the Sebum Control Protocol

Promote the Sébum Control protocol for combination to oily skin prone to excess sebum and summer impurities. In summer, many people complain about excess sebum, so now's the time to offer them THE solution to their problem!

Conclusion

By adopting these strategies, you can create a memorable summer experience for your customers while reinforcing the reputation of your salon or wellness center as a must-visit destination during the summer months. Take advantage of this season to attract new customers and retain those who will return throughout the year.

FAQ

Would you like to know more about the benefits of cold on the face?

Is cold good for the face?

Yes, cold is very good for the face. It helps reduce inflammation, redness and puffiness, by promoting blood circulation. This can improve complexion and give the skin a healthy glow. Cold also has a firming effect on facial muscles, contributing to a more lifted appearance. Cold-based treatments, such as cold masks or the use of Cryo Globes, soothe sensitive and reactive skin while providing intense hydration.

What are the benefits of a face mask?

Face masks offer a multitude of benefits, including moisturizing, nourishing and purifying the skin. They can target specific concerns such as acne, wrinkles, dryness or enlarged pores. Masks also help relax facial muscles and improve blood circulation, contributing to a more radiant complexion. Depending on the ingredients used, a mask can also have anti-aging, soothing or exfoliating properties.

What are the benefits of cold on the face?

Cold offers several benefits for the face, including:

Reduces redness and inflammation: Cold helps soothe irritated skin and reduce redness.
Improved blood circulation: this contributes to better oxygenation and nutrition of skin cells, improving skin tone.
Firming effect: Cold tones facial muscles, providing an immediate lifting effect.
Intense hydration: Cold masks, especially those containing moisturizing ingredients, penetrate deep into the skin, leaving it soft and supple.
Reduced dark circles and puffiness: Cold helps diminish the appearance of dark circles and puffiness under the eyes, for a fresher look.